A creative director who lives, breathes, thinks brands. Loves to drive conversations between brands and consumers, combining deep understanding of media, markets and the shifting dynamics of the real consumer. Revels in coming up with media agnostic ideas, combining 15 years of TV, print, digital and integrated communication experience. In love with all things tech, specially automobiles, electronics and consumer durables. Produced substantial work for FMCG clients as well. A well informed, resourceful, keen conversationalist, passionate about all things that come with living it up.
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