Manoj Kandasamy presentations

Manoj Kandasamy

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Three words have defined my career till now: What. Why. How. Till I figured out WHAT I want to do, I was slogging in my 1st love - Advertising. In 2007, I booked a bus ticket on my Moto Razr via an App (ngPay), from that moment mobile grew on me and I figured out the WHAT: "Mobile marketing". The day I felt that, I quit my safe advertising job (during the 1st ever recession of my generation) and joined a start-up that was in to Mobile marketing. Few years with the "What" and learning the basics on mobile / digital marketing, I moved to GroupM India - Maxus mobile team. After few months there, I wanted to know WHY I should work and why should I be any different from 100s of others who d...

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