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Skype masthead banner 650x170

Mantas Virkutis
Mantas Virkutis

The document outlines the technical requirements for Skype masthead banner ads, including dimensions of 650x170 pixels, file size limit of 40kB, and restrictions on use of Flash, video, audio, and fullscreen. Ads must have a 1-pixel border and clickable areas cannot cover the entire banner. Animation is limited to 30 seconds and should be smooth without fast or abrupt motion. Additional requirements prevent ads from mimicking Skype products and no ads can have strobing effects or uninitiated audio. Data collection is restricted and advertisers cannot generate Skype user lists or share collected data.

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Technical requirements Skype masthead banner 650x170 General Dimensions 650x170 Allowed formats FLASH+JPEG or FLASH+GIF Maximum file size 40 kB Flash Flash Up to version 10 ActionScript 2.0, 3.0 FPS Up to 24 Loop 3 loops maximum not exceeding 30 seconds Video No Audio No Fullscreen No Border Creative must feature a 1 pixel border. Gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used. Flash ClickTAG Positioning Clickable area on the banner. The click-zone may not cover the whole banner. ClickTAG variable (case sensitive) clickTAG ClickTAG target _blank Click destination URL must open into a new browser window or tab. ActionScript 2.0 example on (release) { getURL(_level0.clickTAG, "_blank"); } Animation Limited to first 30 seconds. Use animation carefully - Keep animation smooth and fluid, using slow motion and gentle fades. Fast and abrupt motion is highly irritating. Avoid experiences that 'break through' the page or abuse the content.
Technical requirements Additional requirements Ads cannot mimic Windows or Skype Products, any Skype experience, designs, graphics, colors or logos without prior approval. Ads cannot have strobing effects. All ads must have a visible border. No pop-ups, floating ads, expanding ads, or any ads with un-user initiated audio. Mouse effects are allowed provided that such effects must be user initiated (by rollover or click) and are always under the control of the user. Data collection Advertisers cannot generate a list of Skype users. Advertisers may not give Skype user data collected through running an ad to any third party, including information derived from targeting criteria. Microsoft permits advertisers to collect user-provided personal information (for example, through web forms embedded in ads). Advertisers may be required to modify ad units or provide additional disclosure in order to be acceptable for advertising on Microsoft sites. Advertisers wishing to collect personal information (according to specifications above) within advertisements must follow these guidelines: Clearly identify organization Provide link to privacy policy (usually adjacent to the web forms submit button) Identify purpose for collecting information

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Skype masthead banner 650x170

  • 1. Technical requirements Skype masthead banner 650x170 General Dimensions 650x170 Allowed formats FLASH+JPEG or FLASH+GIF Maximum file size 40 kB Flash Flash Up to version 10 ActionScript 2.0, 3.0 FPS Up to 24 Loop 3 loops maximum not exceeding 30 seconds Video No Audio No Fullscreen No Border Creative must feature a 1 pixel border. Gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used. Flash ClickTAG Positioning Clickable area on the banner. The click-zone may not cover the whole banner. ClickTAG variable (case sensitive) clickTAG ClickTAG target _blank Click destination URL must open into a new browser window or tab. ActionScript 2.0 example on (release) { getURL(_level0.clickTAG, "_blank"); } Animation Limited to first 30 seconds. Use animation carefully - Keep animation smooth and fluid, using slow motion and gentle fades. Fast and abrupt motion is highly irritating. Avoid experiences that 'break through' the page or abuse the content.
  • 2. Technical requirements Additional requirements Ads cannot mimic Windows or Skype Products, any Skype experience, designs, graphics, colors or logos without prior approval. Ads cannot have strobing effects. All ads must have a visible border. No pop-ups, floating ads, expanding ads, or any ads with un-user initiated audio. Mouse effects are allowed provided that such effects must be user initiated (by rollover or click) and are always under the control of the user. Data collection Advertisers cannot generate a list of Skype users. Advertisers may not give Skype user data collected through running an ad to any third party, including information derived from targeting criteria. Microsoft permits advertisers to collect user-provided personal information (for example, through web forms embedded in ads). Advertisers may be required to modify ad units or provide additional disclosure in order to be acceptable for advertising on Microsoft sites. Advertisers wishing to collect personal information (according to specifications above) within advertisements must follow these guidelines: Clearly identify organization Provide link to privacy policy (usually adjacent to the web forms submit button) Identify purpose for collecting information