ݺߣ

ݺߣShare a Scribd company logo
ѱշ
              PÓNSELO
        1


Autores: Pepa Vives
Carmen Muñoz
Mar Castro
Ángeles Sanz
ORIGEN DE LA CAMPANYA
   Campanya per a la planificació familiar i control del SIDA.
    Any: 1990




                                                              2
OBJECTIUS
 Conscienciar la ciutadania dels beneficis de l'ús del
  preservatiu per al control de la natalitat i de les malalties
  de transmissió sexual.
 Perdre la vergonya davant l’ús del preservatiu.




   Promoure l’ús del preservatiu com a medi
    per combatre infeccions de transmissió
    sexual i embarassos no desitjats .
                                                                  3
EMISSOR DE LA CAMPANYA

   Ministeri d’assumptes socials de l’època
    (Ministra Matilde Fernández ).




                                               4
RAONS PER EMETRE LA CAMPANYA:

 Increment de la quantitat de embarassos no desitjats
  entre els adolescents.
 Increment dels casos de seropositius.

 Canvi en la mentalitat de parella:
  la dona pren un paper més actiu.




                                                         5
QUIN ÉS EL LEMA DE LA CAMPANYA I A QUI VA
DIRIGIDA?



ѱշ            PÓNSELO


Campanya      dirigida al públic jove en
 general.
                                            6
EFECTES DE LA CAMPANYA ENTRE ELS COMPANYS
DE CLASSE


 Apropament del condó en una època que no es parlava
  del tema. Va ser efectiva.
 Cap efecte, degut a l’edat.

 Visualment molt atraient.

 Missatge impactant.




                                                        7
ANÀLISI DELS CARTELLS DE LA CAMPANYA
          •Missatge clar: necessitat de la
          utilització del condó.
          •Imatges amb formes naturals i
          geomètriques i fotografies normals.
          •Text: Col·locat de manera estratègica
          per aprofitar el camp visual.
          El tamany i tipus de les lletres ressalta
          els conceptes més importants.
          •Ús de colors vius per ressaltar el
          missatge principal visual i del contrast
          per destacar el missatge escrit.
          •El seu format és vertical i el cartell és
          informatiu.


                                                       8
GRÀCIES PER LA VOSTRA ATENCIÓ




                                9

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Póntelo pónselo

  • 1. ѱշ PÓNSELO 1 Autores: Pepa Vives Carmen Muñoz Mar Castro Ángeles Sanz
  • 2. ORIGEN DE LA CAMPANYA  Campanya per a la planificació familiar i control del SIDA. Any: 1990 2
  • 3. OBJECTIUS  Conscienciar la ciutadania dels beneficis de l'ús del preservatiu per al control de la natalitat i de les malalties de transmissió sexual.  Perdre la vergonya davant l’ús del preservatiu.  Promoure l’ús del preservatiu com a medi per combatre infeccions de transmissió sexual i embarassos no desitjats . 3
  • 4. EMISSOR DE LA CAMPANYA  Ministeri d’assumptes socials de l’època (Ministra Matilde Fernández ). 4
  • 5. RAONS PER EMETRE LA CAMPANYA:  Increment de la quantitat de embarassos no desitjats entre els adolescents.  Increment dels casos de seropositius.  Canvi en la mentalitat de parella: la dona pren un paper més actiu. 5
  • 6. QUIN ÉS EL LEMA DE LA CAMPANYA I A QUI VA DIRIGIDA? ѱշ PÓNSELO Campanya dirigida al públic jove en general. 6
  • 7. EFECTES DE LA CAMPANYA ENTRE ELS COMPANYS DE CLASSE  Apropament del condó en una època que no es parlava del tema. Va ser efectiva.  Cap efecte, degut a l’edat.  Visualment molt atraient.  Missatge impactant. 7
  • 8. ANÀLISI DELS CARTELLS DE LA CAMPANYA •Missatge clar: necessitat de la utilització del condó. •Imatges amb formes naturals i geomètriques i fotografies normals. •Text: Col·locat de manera estratègica per aprofitar el camp visual. El tamany i tipus de les lletres ressalta els conceptes més importants. •Ús de colors vius per ressaltar el missatge principal visual i del contrast per destacar el missatge escrit. •El seu format és vertical i el cartell és informatiu. 8
  • 9. GRÀCIES PER LA VOSTRA ATENCIÓ 9