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P?NTELO
              P?NSELO
        1


Autores: Pepa Vives
Carmen Mu?oz
Mar Castro
?ngeles Sanz
ORIGEN DE LA CAMPANYA
?   Campanya per a la planificaci¨® familiar i control del SIDA.
    Any: 1990




                                                              2
OBJECTIUS
? Conscienciar la ciutadania dels beneficis de l'¨²s del
  preservatiu per al control de la natalitat i de les malalties
  de transmissi¨® sexual.
? Perdre la vergonya davant l¡¯¨²s del preservatiu.




?   Promoure l¡¯¨²s del preservatiu com a medi
    per combatre infeccions de transmissi¨®
    sexual i embarassos no desitjats .
                                                                  3
EMISSOR DE LA CAMPANYA

?   Ministeri d¡¯assumptes socials de l¡¯¨¨poca
    (Ministra Matilde Fern¨¢ndez ).




                                               4
RAONS PER EMETRE LA CAMPANYA:

? Increment de la quantitat de embarassos no desitjats
  entre els adolescents.
? Increment dels casos de seropositius.

? Canvi en la mentalitat de parella:
  la dona pren un paper m¨¦s actiu.




                                                         5
QUIN ?S EL LEMA DE LA CAMPANYA I A QUI VA
DIRIGIDA?



?P?NTELO            P?NSELO


?Campanya      dirigida al p¨²blic jove en
 general.
                                            6
EFECTES DE LA CAMPANYA ENTRE ELS COMPANYS
DE CLASSE


? Apropament del cond¨® en una ¨¨poca que no es parlava
  del tema. Va ser efectiva.
? Cap efecte, degut a l¡¯edat.

? Visualment molt atraient.

? Missatge impactant.




                                                        7
AN?LISI DELS CARTELLS DE LA CAMPANYA
          ?Missatge clar: necessitat de la
          utilitzaci¨® del cond¨®.
          ?Imatges amb formes naturals i
          geom¨¨triques i fotografies normals.
          ?Text: Col¡¤locat de manera estrat¨¨gica
          per aprofitar el camp visual.
          El tamany i tipus de les lletres ressalta
          els conceptes m¨¦s importants.
          ??s de colors vius per ressaltar el
          missatge principal visual i del contrast
          per destacar el missatge escrit.
          ?El seu format ¨¦s vertical i el cartell ¨¦s
          informatiu.


                                                       8
GR?CIES PER LA VOSTRA ATENCI?




                                9
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P¨®ntelo p¨®nselo

  • 1. P?NTELO P?NSELO 1 Autores: Pepa Vives Carmen Mu?oz Mar Castro ?ngeles Sanz
  • 2. ORIGEN DE LA CAMPANYA ? Campanya per a la planificaci¨® familiar i control del SIDA. Any: 1990 2
  • 3. OBJECTIUS ? Conscienciar la ciutadania dels beneficis de l'¨²s del preservatiu per al control de la natalitat i de les malalties de transmissi¨® sexual. ? Perdre la vergonya davant l¡¯¨²s del preservatiu. ? Promoure l¡¯¨²s del preservatiu com a medi per combatre infeccions de transmissi¨® sexual i embarassos no desitjats . 3
  • 4. EMISSOR DE LA CAMPANYA ? Ministeri d¡¯assumptes socials de l¡¯¨¨poca (Ministra Matilde Fern¨¢ndez ). 4
  • 5. RAONS PER EMETRE LA CAMPANYA: ? Increment de la quantitat de embarassos no desitjats entre els adolescents. ? Increment dels casos de seropositius. ? Canvi en la mentalitat de parella: la dona pren un paper m¨¦s actiu. 5
  • 6. QUIN ?S EL LEMA DE LA CAMPANYA I A QUI VA DIRIGIDA? ?P?NTELO P?NSELO ?Campanya dirigida al p¨²blic jove en general. 6
  • 7. EFECTES DE LA CAMPANYA ENTRE ELS COMPANYS DE CLASSE ? Apropament del cond¨® en una ¨¨poca que no es parlava del tema. Va ser efectiva. ? Cap efecte, degut a l¡¯edat. ? Visualment molt atraient. ? Missatge impactant. 7
  • 8. AN?LISI DELS CARTELLS DE LA CAMPANYA ?Missatge clar: necessitat de la utilitzaci¨® del cond¨®. ?Imatges amb formes naturals i geom¨¨triques i fotografies normals. ?Text: Col¡¤locat de manera estrat¨¨gica per aprofitar el camp visual. El tamany i tipus de les lletres ressalta els conceptes m¨¦s importants. ??s de colors vius per ressaltar el missatge principal visual i del contrast per destacar el missatge escrit. ?El seu format ¨¦s vertical i el cartell ¨¦s informatiu. 8
  • 9. GR?CIES PER LA VOSTRA ATENCI? 9