I’m a digital marketing leader, content strategist, and speaker. My mission is to help brands create exceptional digital experiences and become best-of-class publishers. I’m Brazilian by birth, Texan at heart, and relocated to the San Francisco Bay area.
I've successfully started and managed multiple publications and digital properties for major global brands including IBM and HPE.
I'm currently helping to rethink how content gets created, produced, and managed globally across HPE. In just a few months, I've launched Enterprise.nxt (insights.hpe.com), a thought leadership platform to help IT professionals shape the future of business. I help oversee creative (UX/design), development (pr...