As a creative strategist, I believe that success in business requires a departure from common thinking. Delivering a brand experience that's relevant to the lifestyle needs of consumers over time often takes courage beyond the risks of day-to-day business. As a professional advocate of consumer experience re-engineering, I encourage business owners and CEOs to merchandise for long-term customer loyalty, not short-term satisfaction. Satisfaction = General Proficiency, Loyalty = Extraordinary Personal Experience.
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