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This document provides tools and strategies for tapping into social media. It discusses both free and fee-based options for searching and monitoring social media platforms. These include Google Alerts, Talkwalker, and Mention for setting up alerts as well as HootSuite and Netvibes for using dashboards. The document also recommends ways to dig deeper into specific social networks like Twitter lists, favorites and contacts on Facebook. It emphasizes the importance of actively engaging in social media conversations.Read less