I'm a experienced Design and User Experience Director with demonstrated ability to lead creative teams to success in a variety of digital projects in Bank, Telco, Internet, Media and large corporations. I'm a believer in the power of design. I believe creativity can bring about better solutions to the challenges that we all face in everyday life.
Since January 2016 I'm Head of UX in BBVA for Global and Spain. Our purpose is to deliver a human-centered banking experience that will delight our customers and transform the finance industry.
I have more than 15 years of experience in strategic design, business unit development, service and product design from a human-centered design approach...
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