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Personal Information
Organization / Workplace
Washington D.C. Metro Area, DC United States
Occupation
UX & Marketing Consultant
Industry
Technology / Software / Internet
About
15 years of helping businesses grow online through rapid experimentation and iteration. Expertise in UX/usability, SEO/SEM, conversion optimization, content strategy and web analytics. Launched and led GEICO's Internet marketing group, increasing channel sales 50% for 4 consecutive years. Currently consult to companies in travel, e-commerce, financial services, real estate, health care and more. Specialties: Web/Mobile Usability Testing & User Research, Lean User Experience (UX) Design & Prototyping, Lean Startup Implementation, Search Engine Optimization (SEO) & Search Engine Marketing (SEM), Conversion Rate Optimization (CRO), A/B Testing, Web Analytics, Internet Marketing, Busines...
Contact Details

Presentations(1)Ìý

Lean Personas for Marketade: A Team Sport Approach
Lean Personas for Marketade: A Team Sport ApproachLean Personas for Marketade: A Team Sport Approach
Lean Personas for Marketade: A Team Sport Approach
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