15 years of helping businesses grow online through rapid experimentation and iteration. Expertise in UX/usability, SEO/SEM, conversion optimization, content strategy and web analytics.
Launched and led GEICO's Internet marketing group, increasing channel sales 50% for 4 consecutive years. Currently consult to companies in travel, e-commerce, financial services, real estate, health care and more.
Specialties: Web/Mobile Usability Testing & User Research, Lean User Experience (UX) Design & Prototyping, Lean Startup Implementation, Search Engine Optimization (SEO) & Search Engine Marketing (SEM), Conversion Rate Optimization (CRO), A/B Testing, Web Analytics, Internet Marketing, Busines...
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