Brandvertisor - Founder Institute Demo Day - 30 March
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This document summarizes a marketplace called Brandvertisor that aims to connect advertisers with specific publishers through detailed profiles. It addresses issues with ad networks like lack of transparency on traffic sources. The marketplace allows users to directly place ads on websites of their choice. The document outlines the problem, solution, product details, validation of the idea from market research, business model, competitive advantages, initial traction, funding request and team.
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Brandvertisor - Founder Institute Demo Day - 30 March
- 1. Nedko M. Nedkov nedkovbg@gmail.com Brandvertisor is the first marketplace to match advertisers with specific publishers through detailed and complete profiles.
- 2. Transparency: Ad networks hide traffic sources. How to place ads on specific/premium website? Programmatic & RTB advertising barriers. ProblemProblem
- 3. SolutionSolution Marketplace where users can place ads on specific website to:
- 6. ProductProduct Browse Profile > Start Advertising!
- 7. ProductProduct Real & Targeted Traffic!
- 8. Market ValidationMarket Validation 64, 615 Advertising Agencies in US $50B Revenue /year eMarketer.com 76 % Marketers Used paid advertising in 2015 MarketingLand.com B2B Advertising Agencies Corporate Brands B2C End Media Buyers Small Business
- 9. Market SizeMarket Size US Display Traffic $27 B 2015 $37.5 B 2017 24 % growth /year
- 10. Market PenetrationMarket Penetration 0.1%0.1% Market Penetration $37M Revenue /year $3.4M Profit /year
- 11. Business ModelBusiness Model Marketplace CAC $208 < LTV $290 Churn: 40 % ARPPU: $82 breakeven: 80 p users/m Commission based. Fixed 10 % per transaction. Customer Acquisition Channels: Google SEO Traffic B2B Mailing Forum Campaigns Direct Sales
- 12. Competitive AdvantagesCompetitive Advantages Advertiser segment:Advertiser segment: Publisher segment:Publisher segment:
- 13. TractionTraction MVP Demo Startups advertising campaign: 800 opt ins Direct Sales: $350
- 14. FundingFunding Seeking: 75 k Equity: 7 % Develop Marketplace Filters & Profiles content Integrate ad network to deliver ads Marketing & Sales Traction
- 15. TeamTeam Nedko Nedkov, CEO Founder in PPC Network Marketing SEO Petar Telbiyski, CTO Front-End Senior Developer Node.js