Brands, content partners and agencies continue to struggle to sort out the optimal way to go to market in an increasingly technologically-driven, ethnically-diverse nation. And, in the new world order of customer-led marketing, relevance is the name of the game 鈥� people expect marketers to deliver the right message, at the right time, in the right context, to the right device. They also expect those messages, experiences and offers to become ever more real-time and seamless, across digital and physical touchpoints, as well as finely-tuned with each interaction. So, to truly be effective in today鈥檚 marketplace, brands, content partners and agencies need to embrace this change by staff...
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