Social media and community in Culture journalism
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Presentation about the Guardian's approach to community building in Culture and Arts journalism, and how social media fits into that. With case studies and examples. (The slideshow is a visual guide, not the bulk of the presentation).
Social media and community in Culture journalism
- 1. Social media and community in Culture journalism theguardian.com March 2015
- 2. Vision Open journalism 21st century journalism: radical change Journalists are not the only experts in the world Alan Rusbridger Two-way relationship with readers
- 3. What is open? Editor Alan Rusbridger came up with 10 principles: 1) It encourages participation. It invites and/or allows a response 2) It is not an inert, "us" or "them", form of publishing 3) It encourages others to initiate debate, publish material or make suggestions. We can follow, as well as lead. We can involve others in the pre-publication processes 4) It helps form communities of joint interest around subjects, issues or individuals 5) It is open to the web and is part of it. It links to, and collaborates with, other material (including services) on the web 6) It aggregates and/or curates the work of others 7) It recognizes that journalists are not the only voices of authority, expertise and interest 8) It aspires to achieve, and reflect, diversity as well as promoting shared values 9) It recognizes that publishing can be the beginning of the journalistic process rather than the end 10) It is transparent and open to challenge including correction, clarification and addition
- 4. What is open? Not this:
- 5. What is open? Not this:
- 7. Building communities Reach out to existing and new potential community members through social platforms (Guardian Cities) Involve and represent the community in the journalistic process (live blogs; You Told Us) Connect with those readers who constructively contribute and engage with the Guardian and each other. (Membership) Remember for future stories, forging long-term relationships with those who contribute to our journalism (Tips, Links and Suggestions)
- 8. On site v off site Spring 2013: introduction of our UGC tool, GuardianWitness Community team & audience team Engagement: what is valuable? Particularities to Culture communities 4) It helps form communities of joint interest around subjects, issues or individuals 6) It aggregates and/or curates the work of others Building communities
- 9. Some numbers 2M total for ten accounts. @GuardianBooks: 1,05 million @GuardianCulture: 72.7K @GuardianFilm: 207K 483K total across four Culture pages Guardian Culture on Facebook: 293K Guardian Music on Facebook: 113K Guardian Film: 97K Reaching other particular communities: Instagram, Pinterest, Tumblr, YouTube
- 10. Successes: social sourcing Scribbling in books
- 14. Successes: social sourcing Pelicans come back
- 21. Instagram
- 22. Successes: GuardianWitness Love Letters to Libraries project
- 26. Books about town
- 31. Successes: comments Reading American Cities The origin
- 32. The result
- 33. Inner voices, in liaison with Science
- 34. Haruki Murakami at Edinburgh
- 35. Mix it up
- 36. Successes: other methods Formed call-outs: anonymity / structure
- 38. Share Your Art
- 39. Whats next?
- 40. Lessons learned Experience v opinion Importance of personal curation and forging relationships with readers Dont underestimate the value of anonymity Always respond, or take action Take the time to get in touch Treat the community as one more source: with same respect, but same precaution