IN A NUTSHELL
Proven specialist for brand management and marketing in the digital age with more than 18 years of experiences from the work with well-known and international companies from different industries.
Strategic responsibility for and lead of (digital) brand and communications projects for companies as Amazon.de, BASF, Biotherm, Borussia Dortmund, Cisco, Deutsche Lufthansa, Evonik, Henkel, Hotels.com, IBM, Kodak, Migros, T-Mobile, TUI.com, Vodafone.
MY PERCEPTION OF COMPANIES, MARKETS AND BRANDS
Companies and markets consist of human beings.
Brands only live in the minds and the hearts of people. Only if brands are anchored there they can generate value.
The digitalisation is ch...
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