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UNLOCKING REAL-TIME
     Chris Dempsey and Joshua Robin
Massachusetts Department of Transportation
WHY IS IT SO EASY TO FIND
       WEATHER AND TRAFFIC REPORTS




3/3/2010 2:32 PM                      2
BUT SO HARD TO FIND OUT WHEN
           THE NEXT BUS WILL ARRIVE?




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THEORY #1  NO DEMAND

                   Wheres the
                    #%*(#&$
                     bus?




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THEORY #2  NO SUPPLY




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TRAFFIC AND WEATHER IS OPEN
      AS A RESULT, CUSTOMERS HAVE LOTS OF CHOICES




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TRANSIT INFORMATION WAS CLOSED




                   =
                          ONE CHOICE

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SO, IN SEPTEMBER 2009 WE DECIDED
   TO MAKE MBTA BASIC TRIP PLANNING
            INFORMATION OPEN




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BY NOVEMBER, THERE WERE 6
          INNOVATIVE APPLICATIONS BUILT
                 WITH MBTA DATA




3/3/2010 2:32 PM                          9
GREAT, BUT WHEN IS THE NEXT BUS
          ACTUALLY GOING TO SHOW UP?
        I WANT REAL-TIME INFORMATION!




3/3/2010 2:32 PM                         10
TRADITIONAL MODEL




First, (1) Countdown Signs
                Then, (2) Web and Phone Distribution


                                       Then, Maybe, (3) Share with Others
WHAT IF WE REVERSED THE ORDER?




COULD WE MAKE MBTA BUS LOCATION
INFORMATION AS EASY TO FIND AS THE
           WEATHER?
ON NOVEMBER 14th, AS PART OF A
           TRIAL PROGRAM, THE MBTA
          RELEASED A REAL-TIME DATA
            FEED FOR FIVE BUS LINES




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1 HOUR         2 DAYS   1 WEEK




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2 WEEKS 1 MONTH 5 WEEKS




3/3/2010 2:32 PM            15
7 WEEKS 8 WEEKS 8 WEEKS




3/3/2010 2:32 PM            16
MASSDOT DEVELOPERS REAL-TIME CHALLENGE
         BUILD APPLICATIONS, WIN MONEY




3/3/2010 2:32 PM                         17
MASSDOT DEVELOPERS REAL-TIME CHALLENGE
        BUILD INSTALLATIONS, WIN MONEY




3/3/2010 2:32 PM                         18
http://www.mass.gov/eot/developers
http://www.mass.gov/eot/developers

         christopher.dempsey@state.ma.us
             joshua.robin@state.ma.us

                   Twitter: @massdotdev



3/3/2010 2:32 PM           DRAFT           20

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