With a balanced combination of strategic and tactical approach, I manage and take full responsible for the digital marketing process of implementing and integrating digital components in the business value chain. With the purpose of enhancing the competitive advantage of the marketing parameters and eventually maximize return on investment.
In doing so, I combine knowledge of consumer behavior, markets and competitive landscape, together with the business capabilities, product and brand to create the most effective digital strategy.
My experience is within the value-adding blend of communication and product development. Focusing on an early integration of both parameters in the deve
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