狠狠撸

Sydney, Australia Australia

Associate Strategy Director at The White Agency

Advertising / Marketing / PR

STRATEGIC PROBLEM SOLVER Develop solutions that create value for users anchored in digital, content and brand solutions STRATEGY SPECIALIZATION: Problem Identification and success workshops Project planning (define requirement, milestones, initial scoping) Digital marketing (eCRM, acquisition, communications, content) Experience (experience principles, experience mapping, user story development) User (contextual interview, testing, persona development, research design) Measurement and optimisation (reporting, measurement plans, engagement model definition) Innovation (design sprints, internal innovation platform) Content (editorial visions, content audits, themes and format development)...