20+ years in Adland working for Apple, Abba Seafood, Arla, Carlsberg, Converse, Cederroth, Comviq/ Tele2, Finnair, IKEA, Volvo Cars, Gore Bike/Running Wear, GP, Posten, Semper Babyfood etc.
Creative Director of shop voted "Agency of the Year" in 2001 & 2003, Head Teacher at Berghs School of Communication elected best in the World 2009, 2010 and 2014 (Future Cannes Lions). Co-Founder of TEEM and Creative Director at Apple Sweden (freelance). Got lucky and have, to date, won over 50 national and international Effectiveness and Creativity awards.
Goals: Stay hungry, stay foolish
Specialty: Communication concepts, copywriting, branding.
Coaching creative teams to perform even better.
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al riesberghs school of communicationjack troutmarketing and advertising
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