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Greater New York City Area United States

Media Director, North America

Advertising / Marketing / PR

Experienced media agency professional with working knowledge of "traditional" & digital planning, translation of campaign analytics and management of high-level client/agency relations Versed in the latest media industry trends including: - RTB, audience-based programmatic solutions - Customized, fractional attribution solutions - Media planning, negotiation & implementation across bidded, geo-focused, engagement & traditional media touchpoints (including TV / digital video, display, mobile, social, OOH, print & radio) - Channel planning driven by the combination of motivating consumer insights and quantitative research - Ideation & negotiation of major sponsorships & integrations...