Experienced media agency professional with working knowledge of "traditional" & digital planning, translation of campaign analytics and management of high-level client/agency relations
Versed in the latest media industry trends including:
- RTB, audience-based programmatic solutions
- Customized, fractional attribution solutions
- Media planning, negotiation & implementation across bidded, geo-focused, engagement & traditional media touchpoints (including TV / digital video, display, mobile, social, OOH, print & radio)
- Channel planning driven by the combination of motivating consumer insights and quantitative research
- Ideation & negotiation of major sponsorships & integrations...
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