Matt has been active in Advertising and Marketing for over 20 years, beginning at traditional agencies, before making the leap into digital eight years later, where he joined AOL and their initiative to change how people saw and used the internet. Matt spent the next five years helping to evolve AOL's digital infrastructure, supporting a national sales team that was focused on building and maintaining strong client and consumer relationships, achieving (and typically surpassing) aggressive revenue goals. Matt returned to the agency world in 2007, looking to add to his skill set in a number of areas (SEO/SEM, client relationship management, strategic planning and social media, to name a fe...