Personal Information
Organization / Workplace
Greater Chicago Area United States
Occupation
Strategic Planning Manager
Industry
Advertising / Marketing / PR
About
Problem Solver. Storyteller. Early bird who gets the worm.
Lover of retail, consumer-tech and millennial/gen-y fields but find the fun in the marketing situation vs. the brand only.
Past strategy/planning experience:
Retail: Best Buy, Starbucks, Simon Malls, Kraft
Consumer Tech: Microsoft, Best Buy, HP
Millennials: Axe, Levi's, 8095 (Edelman's Gen-Y consultancy)
... and a TON of new business. 20 pitches in the past 3 years.
I believe that for marketing to be effective you have to do the hard work of identifying and intimately getting to know your stakeholders....which means going beyond what they say they think and looking at how they behave.
My goal will always be t
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