Early adopter of all manner internet technologies in order to evaluate their usefulness within the jewelry industry.
Everything learned is then simplified for training and understanding by the forever busy retail jeweler. Additional communications with jewelry vendors and manufacturers is sought out when appropriate to tie into new technologies in hopes to save even more time.
Search engine optimization methods are scrutinized daily. Online marketing techniques of many big name online jewelry brands are monitored and cross compared with similar local retail jeweler strategies. When something is found to work it is immediately published as a daily email, online article, short video or e...
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