MATTI LESHEM
Founder and CEO, Protagonist
Matti Leshem is founder and CEO of the Los Angeles-based brand strategy company Protagonist. As a television and digital content veteran, Leshem has spent most of his adult life creating media. From music videos, television and feature films to Internet programming and branded entertainment, Leshem has been at the forefront of using media to generate and disseminate breakthrough concepts for the past 20 years.
In 2003, to address the radical change that had begun to affect the advertising industry, in particular the decline of the 30-second commercial and the rise of digital media, Matti founded Protagonist to develop and execute holistic solutions
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