Experienced in multi-category FMCG business in GCC & CEE markets, creating opportunities in markets and taking brands & products to consumer proximity through a network of multi-tier channels down to retail. Specialty B2B & B2C marketing & sales and broad based knowledge and understanding of marketing & trade marketing fundamentals and merchandizing concepts & practices. Characterized as growth catalyst, and hands-on manager with proven talent for developing consistent powerful brand messaging across distribution channels, global/regional markets, and customer segments. Ability to leverage market research, industry analysis, and customer insights to capture opportunities, build consumer l...
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