MKT 2401 - Final Version, Minus Small Company!
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This document outlines Google's history and business model. It provides a timeline of Google from 1995 to 2011, highlighting key events like its founding, the introduction of search algorithms and advertising platforms like AdWords and AdSense. The business model section explains how Google generates revenue from advertisers on its platform. Success factors that drive Google's growth are also summarized, including its people, innovative business model and strong branding. Challenges like brain drain and lawsuits are also briefly mentioned.
MKT 2401 - Final Version, Minus Small Company!
- 1. Google Im feeling lucky! Bui Thuy Hanh Chong Kairu Lee Longfu Low Tee Tong Tay Zi Kun, Lewis Monday, March 19, 2012
- 2. Agenda Timeline - Our short history Business Model - Bring in the money! Success Factors - What makes us tick? Challenges - Obstacles to cross. Competitors Analysis - Our rivals! Google Monday, March 19, 2012
- 3. Timeline Our short timeline. Google Monday, March 19, 2012
- 4. Google timeline: 1995 - 2011 Google Monday, March 19, 2012
- 5. 1995 Larry Page and Sergrey Brin founded Google *Googol = 1, 000..000 (100 zeros) 1998 Google beta 鍖rst introduced! The 鍖rst Google doodle ever. Page Rank algorithm introduced. Link popularity: a page is ranked higher if there are more links to it. Google: PR = 9 A number Google assigns to a page to Facebook: PR = 9 represent the overall link popularity of that Twitter: PR = 10 page (from 0 to 10). Google Monday, March 19, 2012
- 6. Before Google ran without advertisements. 2000 Google AdWords invented. Oct. Google started to bring in 2000 advertisements among search results. Text-based advertisements Cost-per-thousand pricing model. The advertisers are charged every 1,000 clicks. Feb. AdWords changed into pay-per-click basis model. 2002 Google Monday, March 19, 2012
- 7. Feb. AdWords changed into pay-per-click basis model. 2002 Advertisers bid on keyword targeting. !"#$% !&% !"#$% !"#'$% AdSense introduced: advertisements appeared in 2003 speci鍖c websites. A solution for publisher! Advertise relevant products. $$$ for the publisher! AdSense Google Monday, March 19, 2012
- 8. Site Targeting (an expansion of AdWords) 2005 allows advertisements appear in speci鍖c websites according to advertisers preferences. Site Targeting Google AdWords collaborated with Salesforce.com CRM 2007 (customer relation management technology). + Google Monday, March 19, 2012
- 9. Jun. 2007 Google bought Double Click. + Offers technology for advertisers to allow clients to traf鍖c, target, deliver, and report on their campaigns (such as AdWords and AdSense). Google created 2010 Google Mobile Ads. Apr. Google Website Optimiser 2011 Help track effectiveness of advertisements. Google Monday, March 19, 2012
- 10. Jul. AdWords Express for small and local business and local customers. 2011 Done in 5 minute. Easy to set up. When click, address is shown in Google Map. Google Monday, March 19, 2012
- 11. Business Model Bring in the money! Google Monday, March 19, 2012
- 12. Googles Business Model AdWords AdSense DoubleClick Google Monday, March 19, 2012
- 13. Advertisers Google + Other sites Web Users Google Monday, March 19, 2012
- 14. Google shirts Google Monday, March 19, 2012
- 15. AdWords Google Monday, March 19, 2012
- 16. Keyword relevance Quality Cost-per-click Historical CTR Bid auctions score Ad ranking Concept Google Monday, March 19, 2012
- 17. AdSense Google Monday, March 19, 2012
- 18. !"#$%&' !"#)&41&7'27' $(($)*+",*-' &;($1+)&'.$)' .$)'/&01,*&' 476&)51&)1' $/"&)1' 23*&)"456&' 476&)51,"8' (349$)%'.$)':$$83&' Concept Google Monday, March 19, 2012
- 19. DoubleClick Google Monday, March 19, 2012
- 20. DoubleClick Concept Ad placement Campaign analyzing Combining Google's infrastructure with DoubleClick's knowledge of agencies and publishers Google Monday, March 19, 2012
- 21. Success Factors What makes us tick? Google Monday, March 19, 2012
- 22. Success Factors Trinity Cycle of Factors. Google Monday, March 19, 2012
- 23. People (L to R): Sergey Brin, Eric Schmidt, Larry Page Google Monday, March 19, 2012
- 24. Innovative Business Model Google Monday, March 19, 2012
- 25. Branding Google Monday, March 19, 2012
- 26. Success Factors Trinity Cycle of Factors. Google Monday, March 19, 2012
- 27. Challenges Obstacles to cross. Google Monday, March 19, 2012
- 28. Is your name Google? Cos you have everything Im searching for. Google Monday, March 19, 2012
- 29. Brain Drain Google Google Monday, March 19, 2012
- 30. Brain Drain Google Monday, March 19, 2012
- 31. Lawsuits it breaches the union's law. . the new rules are not in accordance with the European law, and that the transparency rules have not been applied, -EU justice commissioner Viviane Reding Google could face a federal penalty of $16,000 per day per violation if it were found to have violated An Federal Trade Commission spokeswoman Google Monday, March 19, 2012
- 32. Market Penetration: China 44% of Asian Internet users 40% YOY Growth RMB $1.3 Trillion Google Monday, March 19, 2012
- 33. Competitors Analysis Our rivals! Google Monday, March 19, 2012
- 34. Google Competitors Analysis in Asia General purpose search engines Vertical search engines and e-commerce websites Social networks Commercial software companies Providers of online products and services Google Monday, March 19, 2012
- 35. Top 3 Competitors (L to R): Yahoo, Facebook, Baidu Google Monday, March 19, 2012
- 36. Global Online Advertising Market Share Google Monday, March 19, 2012
- 37. Yahoo Popularity: Google 83.28% Yahoo! 6.24% Market Share: Googles 44.1% Yahoo! 8.3% Google generate > 9 times on average human traf鍖c Google Monday, March 19, 2012
- 38. Yahoo Dying? Google Total Dominance? Google Monday, March 19, 2012
- 39. No! Yahoo! generates its own content Yahoo! allows advertisers to place premium ads at its homepage Yahoo! is more localized Google Monday, March 19, 2012
- 40. Facebook 845 million monthly active users comparable to Google ; 184 million active users in Asia alone. Dominant player in social media Similar PPC model Google Monday, March 19, 2012
- 41. Facebook Advantages Community-based platform with sophisticated demographics, geographic and interest targeting. Facebook & Bing social search Facebook Instant Personalization Google Monday, March 19, 2012
- 42. Results: Undecided. Facebook ads exposure is also limited to social media platform Facebook ad-fatigue problem Googles superior search engine Google Monday, March 19, 2012
- 43. Chinese Competitor: Baidu Baidu dominated the China search query market (83.6% as compared to Googles 11.1% in 2010) No political restrictions Localized search engine Google Monday, March 19, 2012
- 44. Thank you. Questions? Monday, March 19, 2012