Personal Information
Organization / Workplace
Milan Area, Italy Italy
Occupation
Founder Monkey Business, Founder Cowo庐 Coworking Project, Founder + board member Made in Lambrate
Industry
Advertising / Marketing / PR
Website
About
I am a copywriter and a coworking manager.
Currently, I am partner of my agency Monkey Business/advertising in the jungle and I work for the coworking network "Cowo庐" which I founded in 2009.
I also run my own coworking space, about 10 desks in the premises of Monkey Business.
I enjoy to leverage social media and blogging to get people to aggregate in real-life communities, such as the case of the Cowo network, who gathers about 80 spaces and a few thousand people, all of which has been done by means of word-of-mouth marketing only.
I also authored a marketing book in Italian "Un etto di marketing (Alpha Test 2010), and the series of seven ebooks "Marketing Horror" (Apogeo Feltrinelli...
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