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- 1. SVI ??????? 4?Making Excellent Business Model??????????? ? ? ?CP 010-8911-2888E-mail mazingau@gmail.com
- 3. Business ???Market are EverywhereGlobal NetworkingFrictionless Interaction and CoordinationE-lance economyPositive Feedback and Increasing Returns EconomicsNew Economics of InformationsDisintermediationDigital CommunityExperience EconomyMass Customizing and Prosumption
- 4. ???? ??1) ??? ???(a commodity of information)- ??? ??? sense making? ?? ??? ?? ?? ???? ??- sense making : ??? ??? ???? ???? ????? ??- ??? ??? ??? ??? ??? ???? ??? 2) ?? ??(power shift) - ???? ????? ?? ?? ??, ?? ?? ??? ?? ?? ????? ???- ??? ?????? ?????? ??? ??, ?? ???? ?? ????? ?? ?? ??(tools)? ????? ??? 3) ?? ???(margin squeeze)- ???? ?? ???? ????(supply chain)? ????? ???? ???, ?? ?????Margin Squeeze? ???? ??- ???? ????? ???, ????? ????? ???? ?- ??? ??, ??? ?? ??? ?? ?? ??? ???? ??? ??? ???? ????? ???? ? 4) ???? ??(resurgence of brands)- ??? ?? ??? ? ??? ?? ??. ?? ???? ??(creativity & innovation)? ????? ????, ???? ? ???? ??? ??? ??? ???- Walt Disney : ??? ???? ????? ???? ???? ?? ??? ??? ????
- 5. ???? ??5) ???? ??(multichannel marketplace)- ????(single-channel) ???? ??? ??. ???? ??? ????? ???? ??- ??? ??????(interactive communication)? ???? ???? ???? ?? ?? ???? ???, ??? ? ?? ???? ??? ??? ??? ???? ??6) ???? ??(disintermediation)- ??? ?? ???(transactional intermediaries)? ????, ??? ???? ???? ??? ???? ???? ??. ???, Travel Agencies? ???? ???? ???, ??? ??? ??? ?? ????, ? ????? ?? ???? ???? ?7) ?????? ????(from products to services)- ???? ??? ?????? ????, ?????? ?????(superservices)? ???? ??- ??? ?? ??????, ???? ?? ??/????/?? ?? ?? ??? ??- ?????? ?? ?? ?? ???, ??? ?? ??? ????? ??? ??? ???8) ??? ??(networked enterprise)- ???????? ??? ??? ???? ??? ???? ??- ??? ??? ???? ????, ???/????, ??? ????? ?????(interactively)?? ? ???, ? ??? ???? ?????(business ecosystem)? ???
- 6. ???? ??9) ??(convergence)- ????? ??? ?? ???, ?? ? ???? ??? ??? ????? ???? ??- ?? ?? ??? ??/??? ?? ??? ??? ?? ??- Cisco System? 90?? ? M&A ?? : ???? ??? ?? ??, IPO??? start-up ????? ?? 15¡«20? ???- The Encyclopedia Britannica? ??? ?? 10) ???(globalization)- ???? ????? ?? ?? ?? ????? ?? ?? ?? : ?? ?? ????, Joint Ventures, ?? ??? ??? ???? ??- ???? 3 ?? ¢Ù??? ???(globalization of markets)¢Ú???? ??? ???(globalization of business functions) : R&D, ????, ??, ????? ?¢Û??? ???(globalization of knowledge) : global best practices 11) ?? ??? ??(death of local competition) - ??? ?? ??(local competition)? ??? ??
- 7. Business ??????? ??? ?? ??? ??? ??? ??? ????? ??? ??Best Practice? ?? ????? ??? ??? ????? ???? ???? ???? ????? ???? ??? ?????, ???? ??? ??? ?? ??????? ??? ??? ??????? ???? ??? ????? ??, ??, ??? ???? ?? ???? ????? ???? ??? ??? ???? ??? ????? ??? ?? ??
- 8. Business Model?Business Model ?????????? ?????? ??? ????, ? ??? ??? ????? ?? ????? ????? ?? ????? ??? ??? ????? ??? ?? ??(???? ??)Business Model(?? BM)? ??? ??? ?? ???? ????? ???? ??? ?????? ?????? ?? ???? ?? ??? ??? ?????? ????? ???? ??? ????? ??? ??? ??? ????, ????, ???? ??. (A business model describes the rationale of how an organization creates, delivers, and captures value.)(Business Model Generation, Alex Ostwalder)
- 9. BM? ???? ?? ??????? ????? ?? ?????? ??? ?? ????? ???????etc¡¡.??? ??? ???? ??? ?????? ????? ??? ?? ????? ???? ????? BM? ??? ???? ?? ????? ??? ???(?? ??)? ???? ?????? BM? ?? ??? ?????, ??? ????? ??? ? ???
- 10. Business Model? ?????(?? ??)? ?? ????? ???? ???? ?? ???? ??? ???? ??? ????, ???? ???? ?? ??? ?? ????? ??? ????? ??? ?? ??????? ????? ?? ????? ??? ???? ?? ??????? ???? ? ???? ???? ??? ?? ???? ??? ???? ???? BM? ???? ???
- 12. Business Model Generation Framework
- 13. Business Model Generation Canvas
- 14. Business Model ExampleMusic Industry? ?????? ????
- 15. Google Book Search ??????
- 18. SkypeMass customizationSoftware developmentPayment providersDistribution partnersTELCO PartnersWeb UserGlobalFree internet & video callingPeople who want to call phonesCheap calls to phones (skypeout)Software developersoftwareSkype.comHeadset partnersFreeSoftware developmentComplaint managementSkypeout pre-paid or subscriptionHandset sales
- 19. Gramen Bank
- 20. Grameen Phone
- 21. Business Model Asses & Design
- 22. Business Model Design ProcessMobilizeUnderstandDesignImplementManage?????? ??
- 23. ??? ??
- 24. ??? ?????????? ????Framework ??Business Model Canvas ??
- 25. Business Model Pattern ??
- 26. Warming UpBusiness Model ???????? ????
- 27. ?????? ??
- 28. ??? ?????? ??
- 29. ??? ?????? ??, ??????
- 30. Business model fit StrategyRegulatory TrendsSocietal and Cultural TrendsKeyTrendsSocioeconomic TrendsTechnology TrendsMarket SegmentsSuppliers and other value chain actorsNeeds and DemandStakeholdersMarketForcesIndustryForceMarket IssuesCompetitorsSwitching CostsNew EntrantsRevenue AttractivenessSubstitute Product and ServicesMacro-EconomicForceEconomic InfrastructureGlobal Market ConditionsCapital MarketsCommodities and other Resources
- 31. Business Model UpgradeCost ImpactValue Proposition ImpactCustomer ImpactEliminateReduceRaiseCreateEliminateReduceRaiseCreateEliminateReduceRaiseCreate?? ???? ??? ??? ?? ??? ?????? ??? ??, ??, ??, ?? ? ????
- 32. Business model fit Business Plan
- 33. ????? BM?????? ???? ??? ???? ??? ?? ???? ???? BM? ????? ??? ???? ??? ??? ?? ???? ?? ????? ?? ???? ??? ??? ???? ???? ?? ??? ?? ??? ??? ???? ?? ??? ??? ??? ???? ?????? ??? ??? ?? ???? ??? ????? ??? ? ?? ??? ???? ??? ?? ????? ?????? ?? ??? ???? ?? ?? ??? ?? ??? ??? ?? ??¢Ù¢Ú??O/E P/L C/I??? ??? ????? ??? ??? ??? ???? ??? ???? ?? ??? ????? ?? ?? ??? ???,????? ?? ??? ??? ????¡®?????¡¯? ???? ?? ???? ??? ??? ????? ????? ??? ???? ??? ?????? ???? ???? ??? ???? ??¢Û
- 34. ??? ?????? ¡°???¡±? ??. ?? ????, ??? ??? ???? ¡°??¡±? ???? ?? ??? ????? ????/??????????????????? ?? ?? ????? ?????????? ????????????? ??????????? ??????
- 35. ?????.