CONNECTING THE DOTS is what living in a digital world is all about. EVERY BUSINESS should view social media as a tapestry of dots connecting people to our specific skills and expertise. Of course, it doesnt often feel that way when standing on the sidelines. There are lights, colors, videos, posts, and endless promoted pieces of material being forced in front of our eyes. EVERYTHING IS COMPETING FOR OUR ATTENTION and it feels as if a small business just doesnt have a chance among the overwhelming choice and noise.
Like every monumental and important project in our lives, there is a formula for success. And the biggest misconception is that someone in the marketing department i...