Get out of the office
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This document discusses using Lean UX principles to gather user insights in a time and cost-effective manner. It advocates getting out of the building to observe and engage with users through empathy interviews. Lean UX focuses on validating hypotheses with customers through minimum viable products and rapid, iterative prototyping through learning loops to develop products that solve user problems. The innovation process involves discovery, definition, design, development, and delivery phases where teams make products, check with customers, and think about what they've learned to continually improve.
Get out of the office
- 1. WATCHING USERS USE YOUR APP LEAN UX INNOVATION Marci Campbell VP Solutions Management, Knovation
- 3. How do we gather insights for user experience?
- 4. There are many UX methods Moment Design: Alexa Curtis
- 5. But often, we dont have the time (or the budget) to do all of these (rigorously)
- 6. But, we can creatively find the time (or the budget) using Lean UX to build EMPATHY (in the field)
- 7. EMPATHY Immerse: Experience what you users experience Observe: View users and their behavior in the context of their lives Engage: Interact with and interview users through both scheduled and short intercept encounters. Empathy Field Guide: Institute of Design at Stanford
- 9. Customer Development is the process of how you get out of the building and search for the model. SteveBlank.com 5/30/2010
- 10. Customer Development is designed so that the TEAM gather first hand experience about customer and market needs. TEAM = designer + product owner+ developer SteveBlank.com 5/30/2010
- 11. Make Check Think Lean UX Principles #LeanUX Validating hypotheses with customers (getting out of the building) Releasing MVP that solve user problems Collaborative Rapid prototyping (learning loops) Nimble prototypes over heavy wireframes and spec sheets
- 12. DISCOVER DEFINE DESIGN DEVELOP DELIVER Innovation Process
- 13. DISCOVER DEFINE DESIGN DEVELOP DELIVER Innovation Process Make Check Think Lean UX
- 14. DISCOVER DEFINE DESIGN DEVELOP DELIVER Innovation Process Make Check Think M C T Lean UX M C T M C T M C T M C T
- 18. DESIGN DEVELOP Classroom Simulation M C T M C T
- 19. DESIGN DEVELOP Classroom Visit M C T M C T
- 21. Gaslight: Case Study and Blog
Editor's Notes
- Lessons learned: Teachers and students both wanted to see the total score for lessons and activities. Add titles to activity dots, teachers often refer to an activity title, and students dont know which activity It was noticed that many students had a small sticky notes with steps that they had to complete during the lesson. This seems like a great opportunity for icurio to include its own lesson checklist.