Partner in highly-regarded consulting firm eatbigfish, who coined the term challenger brand in the influential book Eating The Big Fish. We know how to help challenger brands grow.
Because a challenger's ambitions exceed resources, we help:
- define a position/story that helps you punch above your weight
- define how to behave/create a culture to deliver that story everyday
- help you find and embrace the opportunity in your constraints
Clients include Audi, Callaway Golf, Charles Schwab, Clif Bar & Co, Xoom, and Sony PlayStation.
Big believer that all of us can be smarter than one of us when we approach problems in the right way. Very strong facilitator, skilled at getting groups of p...
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