Personal Information
Organization / Workplace
S茫o Paulo Brazil
Occupation
Managing Director
Industry
Advertising / Marketing / PR
Website
About
Marketing Professional with strong academic background and 20 years of experience, notably in Customer Relationship Management and Customer Analytics developing B2B and B2C marketing strategies with a focus on multichannel sales and loyalty.
Responsible for the areas of CRM at Souza Cruz, Banco Santander Brazil and LatAm and BankBoston. I am currently Managing Director of Loyalty Marketing Solutions, an award-winning brazilian Relationship Marketing agency, accumulating experience in developing marketing strategies with significant results for companies in diverses sectors such as Souza Cruz, Petrobras, O Botic谩rio, VR Group, Accenture, Contax, Allianz Group, SESI, SEBRAE, Pronep Home ...
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Tags
loyalty marketing
loyalty program
loyalty
customer relationship management
social media
social crm
social network
direct marketing
retention
relationship
consumer behaviour
ad agency
recommendation
abemd award
collaboration
loyal
trust
social sciences
social networking
psy
web2.0
satisfaction
purchase intention
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