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Other

Partner, Research Universal McCann/Initiative at IPG Mediabrands

Advertising / Marketing / PR

Communications Insight & Accountability specialist An experienced Communications Insight professional with a career spanning both the research agency environment and communications planning & insights. Renee has worked with a range of blue-chip clients in Asia for the past 13 years. Her roles have involved leveraging consumer insight into the communications planning process, designing and implementing accountability framework for brands and to improve communications effectiveness. She is highly familiar with all aspects of brand & communications research, including brand health, brand equity and segmentation work in South East Asia and Greater China. She has also played a key role in ne...