Personal Information
Organization / Workplace
Greater Atlanta Area United States
Occupation
Integrated Marketing Strategy & Performance Marketing Analytics
Industry
Advertising / Marketing / PR
About
Over 15 years of developing integrated marketing programs & strategies across both traditional & Direct marketing channels.
Experience includes :
* Direct response marketing strategy | Direct Marketing Programs
* Digital Marketing strategy |Digital Marketing Programs
* Database Marketing | Business Intelligence | & Decision Support
* Targeting & Customer Segmentation strategies including customer profiling
* Test Design including multivariate testing
Marketing across multiple channels including
* Direct Mail programs
* Email
* Digital Display (Online Advertising)
* Mobile Marketing
* Social Media (Paid/Earned)
* Search (Paid & Organic)
* Call Center | OTM
Programs Types:
* New C...