Strategic Marketing Planning
• Expertise in marketing planning and implementation including market analysis and market research, advertising and promotion development, and post analysis to fully leverage learning
• Track record of significant contribution to business objectives through effective strategic planning, annual marketing planning, aggressive brand building and cost management
• Participative leadership style aimed at fostering open communication, teamwork and accountability
• A customer-centric orientation promoting long-term brand building, revitalization and differentiation
Communications management
• Track record of achieving national and local positive media cov