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Personal Information
Organization / Workplace
Greater Boston Area United States
Occupation
Director of Social Intelligence & Communities
Industry
Technology / Software / Internet
Website
About
Social Media Pioneer. Inventor of Twitter social measurement tool Potential Human Reach™: www.potentialhumanreach.com. Creator of a social, web and media aggregation dashboard Copernicus. First social media character account on Twitter account. First social brand channel on MySpace. First social brand channel on YouTube. Developed paid social media optimization process that increased CTRs from .25% to 10.43%. Correctly predicted the U.S. presidential outcome using social listening (take THAT pollsters and pundits 😜) Specialties: human interaction with digital experiences, adaptability, social media adaptability
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