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Havas: Prague is best

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珂辿糸庄叩
珂辿糸庄叩

Pr哲b転n辿 v箪sledky digit叩ln鱈 kampan pro Pra転skou informan鱈 slu転bu. V鱈c: http://www.mediar.cz/turisticka-kampan-prahy-prida-mobilni-aplikaci/

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ONLINE MARKETINGOV KAMPA PRAHY NA SOCILNCH STCH A INTERNETU V LETECH 2014 - 2016 1
KREATIVN MYLENKA 2 U転ivatel辿 na internetu vyhled叩vaj鱈 u転 konkr辿tn鱈 msta, do kter箪ch by r叩di vycestovali. V tomto moment je mus鱈me z鱈skat na svou stranu. Uk叩転eme v叩m, 転e Praha je lep邸鱈 m鱈sto ne転 to, kam se chyst叩te. A泥 u転 je to v箪chod, nebo z叩pad. Praha je nejlep邸鱈, proto転e pin叩邸鱈 v邸echno, co hled叩te. INSIGHT IDEA
EAST OR WEST PRAGUE IS BEST 3
4 Praha je ide叩ln鱈 msto, kter辿 spln鱈 v邸echna oek叩v叩n鱈 sv箪ch n叩v邸tvn鱈k哲. A泥 u転 picestuj鱈 za skvlou architekturou, romantick箪mi z叩転itky, sportem, kulturou, gastronomi鱈 nebo v箪hodn箪mi n叩kupy, v Praze najdou v転dy to nejlep邸鱈. Praha dok叩転e pln uspokojit v邸echny c鱈lov辿 skupiny od mlad箪ch po seniory nebo ty, kte鱈 sem pijeli za konkr辿tn鱈m c鱈lem. Kamkoliv se v Evrop vyd叩te, zjist鱈te, 転e Praha z哲st叩v叩 tou nejlep邸鱈 volbou. Srovn叩n鱈 s jin箪mi msty vych叩z鱈 pro Prahu v転dy nejl辿pe: Berlin or Tallinn. Prague is in. Madrid or Budapest. Prague is the best. EAST OR WEST PRAGUE IS BEST
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8 EAST OR WEST, PRAGUE IS BEST Funguj鱈c鱈 e邸en鱈 pro jednotliv辿 sekund叩rn鱈 c鱈lov辿 skupiny: Gay (GLBT) Ballet or Pride. Prague is right. Svatby Limousine or Carriage. Prague is for marriage. Festivaly Black or White. Prague is right. Wellness Massage or Peace of Mind. Prague is kind. Filmov辿 邸t叩by Sound or Light. Prague is bright. koln鱈 skupiny Culture or Fun. Prague is the one. Studenti Static or in the motion. Prague is emotion. Business Sport or rest. Prague is the best.
Pr哲bh kampan
EAST OR WEST, PRAGUE IS BEST
EAST OR WEST, PRAGUE IS BEST Kampaov叩 Landing page Ambasadorsk箪 obsah Spr叩va soci叩ln鱈ch s鱈t鱈: Facebook, Twitter, YouTube, Instagram, Pinterest Interaktivn鱈 video prezentace Prvn鱈 bannerov叩 kampa MyTrip Webov叩 microsite a mobiln鱈 aplikace Jazykov辿 mutace vide鱈 Druh叩 vlna bannerov辿 kampan REALIZOVAN FZE PIPRAVOVAN FZE
EAST OR WEST, PRAGUE IS BEST
LANDING PAGE AMBASADOI N叩hled tzv. Landing page, na kterou vedeme v邸echny u転ivatele z YouTube a medi叩ln鱈 kampan. Str叩nka poskytuje informace nejen o Praze samotn辿, ale pedev邸鱈m detail a p鱈bh jednotliv箪ch ambasador哲. http://www.prague.eu/en/east-or-west
BANNERY LOKLN CLEN Uk叩zka banner哲 pro medi叩ln鱈 podporu kampan v r哲zn箪ch form叩tech a jednotliv箪ch jazykov箪ch mutac鱈ch.
BANNERY NMECKO
BANNERY RUSKO
BANNERY UK
BANNERY USA
SOCILN ST Facebook Twitter YouTube Instagram Pinterest od 1. 9. 2014 od 1. 9. 2014 od 1. 9. 2014 Od 1. 2. 2015 Od 1. 2. 2015 Celkov箪 poet fanou邸k哲 Celkov箪 poet sleduj鱈c鱈ch Celkov箪 poet odbratel哲 kan叩lu Celkov箪 poet odbratel哲 Celkov箪 poet sleduj鱈c鱈ch 56 356 1 414 107 164 39 Celkov箪 poet p鱈spvk哲 Celkov箪 poet p鱈spvk哲 Celkov箪 poet vide鱈 Celkov箪 poet p鱈spvk哲 Celkov箪 poet p鱈spvk哲 273 490 26 13 30 Celkov箪 poet u転ivatelsk箪ch interakc鱈 Celkov箪 poet u転ivatelsk箪ch interakc鱈 Celkov箪 poet shl辿dnut鱈 Celkov箪 poet u転ivatelsk箪ch interakc鱈 Celkov箪 poet u転ivatelsk箪ch interakc鱈 122 717 1 553 633 623 403 115
SOCILN ST 0 10,000 20,000 30,000 40,000 50,000 60,000 Sep01,2014 Sep08,2014 Sep15,2014 Sep22,2014 Sep29,2014 Oct06,2014 Oct13,2014 Oct20,2014 Oct27,2014 Nov03,2014 Nov10,2014 Nov17,2014 Nov24,2014 Dec01,2014 Dec08,2014 Dec15,2014 Dec22,2014 Dec29,2014 Jan05,2015 Jan12,2015 Jan19,2015 Jan26,2015 Feb02,2015 Feb09,2015 Feb16,2015 Feb23,2015 Mar02,2015 Mar09,2015 Mar16,2015 Mar23,2015 Mar30,2015 Apr06,2015 Apr13,2015 Apr20,2015 Apr27,2015 May04,2015 May11,2015 May18,2015 FACEBOOK: R溺ST FANOUK溺 TWITTER: R溺ST FANOUK溺 0 500 1,000 1,500 Sep01, Sep08, Sep15, Sep22, Sep29, Oct06, Oct13, Oct20, Oct27, Nov03, Nov10, Nov17, Nov24, Dec01, Dec08, Dec15, Dec22, Dec29, Jan05, Jan12, Jan19, Jan26, Feb02, Feb09, Feb16, Feb23, Mar02, Mar09, Mar16, Mar23, Mar30, Apr06, Apr13, Apr20, Apr27, May04, May11, May18,
SOCILN ST NEJSPNJ PSPVKY 29.11., 2014 | 16:45:01 UTC The Christmas tree in Old Town Square is lit! Come to the #christmasmarkets to buy gifts, hot wine, and... L鱈b鱈 se 12 476 Koment叩e 177 Sd鱈len鱈 943 Z叩sah 235 776 3.10., 2014 | 15:15:00 UTC Watch this stunning time lapse video of Prague. Do you recognize all these views? http://vimeo.com/79115646 L鱈b鱈 se 132 Koment叩e 10 Sd鱈len鱈 1 057 Z叩sah (organick箪) 2 628 9.12., 2014 | 16:15:00 UTC We leave something of ourselves behind when we leave a place, we stay there, even though we go away.... L鱈b鱈 se 1 526 Koment叩e 27 Sd鱈len鱈 129 Z叩sah 36 528 24.11., 2014 | 16:50:02 UTC Do you recognize all the places depicted in these beautiful watercolor paintings by Takmaj | Maja Wroska... L鱈b鱈 se 861 Koment叩e 15 Sd鱈len鱈 101 Z叩sah 45 872
永鴛永檎粥閣雨干掘珂掘 MyTrip Abychom turist哲m Prahy poskytli maxim叩ln鱈 komfort v r叩mci dostupnosti aktu叩ln鱈ch informac鱈, pipravujeme webovou a mobiln鱈 aplikaci. N叩v邸tvn鱈ci si budou moci nastavit m鱈sta, kter辿 chtj鱈 nav邸t鱈vit v Praze na z叩klad sv箪ch preferenc鱈 a z叩jm哲. Benefity: Vyhled叩v叩n鱈 trasy v r叩mci msta Prahy Snadn箪 p鱈stup k praktick箪m informac鱈m o turistick箪ch m鱈stech Zobrazov叩n鱈 mapy MHD Nab鱈dka partner哲, akc鱈 a slev Pedpipraven箪 itiner叩 z webov辿 aplikace bude vygenerov叩n ve form叩tu PDF nebo v zobrazen鱈 pro mobiln鱈 telefony.
永鴛永檎粥閣雨干掘珂掘 MyTrip
永鴛永檎粥閣雨干掘珂掘 2. vlna bannerov辿 kampan Na z叩klad dat, kter辿 z鱈sk叩me z aplikace MyTrip, zjist鱈me pesn jak叩 m鱈sta n叩v邸tvn鱈ci nav邸t鱈vili a dok叩転eme zac鱈lit formou re-marketingu. Benefity Optovn辿 osloven鱈 n叩v邸tvn鱈k哲, kte鱈 Prahu ji転 nav邸t鱈vili Mo転nost nab鱈dnut鱈 m鱈st na z叩klad preferenc鱈 Z鱈sk叩n鱈 nov箪ch n叩v邸tvn鱈k哲
永鴛永檎粥閣雨干掘珂掘

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Havas: Prague is best

  • 1. ONLINE MARKETINGOV KAMPA PRAHY NA SOCILNCH STCH A INTERNETU V LETECH 2014 - 2016 1
  • 2. KREATIVN MYLENKA 2 U転ivatel辿 na internetu vyhled叩vaj鱈 u転 konkr辿tn鱈 msta, do kter箪ch by r叩di vycestovali. V tomto moment je mus鱈me z鱈skat na svou stranu. Uk叩転eme v叩m, 転e Praha je lep邸鱈 m鱈sto ne転 to, kam se chyst叩te. A泥 u転 je to v箪chod, nebo z叩pad. Praha je nejlep邸鱈, proto転e pin叩邸鱈 v邸echno, co hled叩te. INSIGHT IDEA
  • 4. 4 Praha je ide叩ln鱈 msto, kter辿 spln鱈 v邸echna oek叩v叩n鱈 sv箪ch n叩v邸tvn鱈k哲. A泥 u転 picestuj鱈 za skvlou architekturou, romantick箪mi z叩転itky, sportem, kulturou, gastronomi鱈 nebo v箪hodn箪mi n叩kupy, v Praze najdou v転dy to nejlep邸鱈. Praha dok叩転e pln uspokojit v邸echny c鱈lov辿 skupiny od mlad箪ch po seniory nebo ty, kte鱈 sem pijeli za konkr辿tn鱈m c鱈lem. Kamkoliv se v Evrop vyd叩te, zjist鱈te, 転e Praha z哲st叩v叩 tou nejlep邸鱈 volbou. Srovn叩n鱈 s jin箪mi msty vych叩z鱈 pro Prahu v転dy nejl辿pe: Berlin or Tallinn. Prague is in. Madrid or Budapest. Prague is the best. EAST OR WEST PRAGUE IS BEST
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8 EAST OR WEST, PRAGUE IS BEST Funguj鱈c鱈 e邸en鱈 pro jednotliv辿 sekund叩rn鱈 c鱈lov辿 skupiny: Gay (GLBT) Ballet or Pride. Prague is right. Svatby Limousine or Carriage. Prague is for marriage. Festivaly Black or White. Prague is right. Wellness Massage or Peace of Mind. Prague is kind. Filmov辿 邸t叩by Sound or Light. Prague is bright. koln鱈 skupiny Culture or Fun. Prague is the one. Studenti Static or in the motion. Prague is emotion. Business Sport or rest. Prague is the best.
  • 10. EAST OR WEST, PRAGUE IS BEST
  • 11. EAST OR WEST, PRAGUE IS BEST Kampaov叩 Landing page Ambasadorsk箪 obsah Spr叩va soci叩ln鱈ch s鱈t鱈: Facebook, Twitter, YouTube, Instagram, Pinterest Interaktivn鱈 video prezentace Prvn鱈 bannerov叩 kampa MyTrip Webov叩 microsite a mobiln鱈 aplikace Jazykov辿 mutace vide鱈 Druh叩 vlna bannerov辿 kampan REALIZOVAN FZE PIPRAVOVAN FZE
  • 12. EAST OR WEST, PRAGUE IS BEST
  • 13. LANDING PAGE AMBASADOI N叩hled tzv. Landing page, na kterou vedeme v邸echny u転ivatele z YouTube a medi叩ln鱈 kampan. Str叩nka poskytuje informace nejen o Praze samotn辿, ale pedev邸鱈m detail a p鱈bh jednotliv箪ch ambasador哲. http://www.prague.eu/en/east-or-west
  • 14. BANNERY LOKLN CLEN Uk叩zka banner哲 pro medi叩ln鱈 podporu kampan v r哲zn箪ch form叩tech a jednotliv箪ch jazykov箪ch mutac鱈ch.
  • 19. SOCILN ST Facebook Twitter YouTube Instagram Pinterest od 1. 9. 2014 od 1. 9. 2014 od 1. 9. 2014 Od 1. 2. 2015 Od 1. 2. 2015 Celkov箪 poet fanou邸k哲 Celkov箪 poet sleduj鱈c鱈ch Celkov箪 poet odbratel哲 kan叩lu Celkov箪 poet odbratel哲 Celkov箪 poet sleduj鱈c鱈ch 56 356 1 414 107 164 39 Celkov箪 poet p鱈spvk哲 Celkov箪 poet p鱈spvk哲 Celkov箪 poet vide鱈 Celkov箪 poet p鱈spvk哲 Celkov箪 poet p鱈spvk哲 273 490 26 13 30 Celkov箪 poet u転ivatelsk箪ch interakc鱈 Celkov箪 poet u転ivatelsk箪ch interakc鱈 Celkov箪 poet shl辿dnut鱈 Celkov箪 poet u転ivatelsk箪ch interakc鱈 Celkov箪 poet u転ivatelsk箪ch interakc鱈 122 717 1 553 633 623 403 115
  • 20. SOCILN ST 0 10,000 20,000 30,000 40,000 50,000 60,000 Sep01,2014 Sep08,2014 Sep15,2014 Sep22,2014 Sep29,2014 Oct06,2014 Oct13,2014 Oct20,2014 Oct27,2014 Nov03,2014 Nov10,2014 Nov17,2014 Nov24,2014 Dec01,2014 Dec08,2014 Dec15,2014 Dec22,2014 Dec29,2014 Jan05,2015 Jan12,2015 Jan19,2015 Jan26,2015 Feb02,2015 Feb09,2015 Feb16,2015 Feb23,2015 Mar02,2015 Mar09,2015 Mar16,2015 Mar23,2015 Mar30,2015 Apr06,2015 Apr13,2015 Apr20,2015 Apr27,2015 May04,2015 May11,2015 May18,2015 FACEBOOK: R溺ST FANOUK溺 TWITTER: R溺ST FANOUK溺 0 500 1,000 1,500 Sep01, Sep08, Sep15, Sep22, Sep29, Oct06, Oct13, Oct20, Oct27, Nov03, Nov10, Nov17, Nov24, Dec01, Dec08, Dec15, Dec22, Dec29, Jan05, Jan12, Jan19, Jan26, Feb02, Feb09, Feb16, Feb23, Mar02, Mar09, Mar16, Mar23, Mar30, Apr06, Apr13, Apr20, Apr27, May04, May11, May18,
  • 21. SOCILN ST NEJSPNJ PSPVKY 29.11., 2014 | 16:45:01 UTC The Christmas tree in Old Town Square is lit! Come to the #christmasmarkets to buy gifts, hot wine, and... L鱈b鱈 se 12 476 Koment叩e 177 Sd鱈len鱈 943 Z叩sah 235 776 3.10., 2014 | 15:15:00 UTC Watch this stunning time lapse video of Prague. Do you recognize all these views? http://vimeo.com/79115646 L鱈b鱈 se 132 Koment叩e 10 Sd鱈len鱈 1 057 Z叩sah (organick箪) 2 628 9.12., 2014 | 16:15:00 UTC We leave something of ourselves behind when we leave a place, we stay there, even though we go away.... L鱈b鱈 se 1 526 Koment叩e 27 Sd鱈len鱈 129 Z叩sah 36 528 24.11., 2014 | 16:50:02 UTC Do you recognize all the places depicted in these beautiful watercolor paintings by Takmaj | Maja Wroska... L鱈b鱈 se 861 Koment叩e 15 Sd鱈len鱈 101 Z叩sah 45 872
  • 22. 永鴛永檎粥閣雨干掘珂掘 MyTrip Abychom turist哲m Prahy poskytli maxim叩ln鱈 komfort v r叩mci dostupnosti aktu叩ln鱈ch informac鱈, pipravujeme webovou a mobiln鱈 aplikaci. N叩v邸tvn鱈ci si budou moci nastavit m鱈sta, kter辿 chtj鱈 nav邸t鱈vit v Praze na z叩klad sv箪ch preferenc鱈 a z叩jm哲. Benefity: Vyhled叩v叩n鱈 trasy v r叩mci msta Prahy Snadn箪 p鱈stup k praktick箪m informac鱈m o turistick箪ch m鱈stech Zobrazov叩n鱈 mapy MHD Nab鱈dka partner哲, akc鱈 a slev Pedpipraven箪 itiner叩 z webov辿 aplikace bude vygenerov叩n ve form叩tu PDF nebo v zobrazen鱈 pro mobiln鱈 telefony.
  • 24. 永鴛永檎粥閣雨干掘珂掘 2. vlna bannerov辿 kampan Na z叩klad dat, kter辿 z鱈sk叩me z aplikace MyTrip, zjist鱈me pesn jak叩 m鱈sta n叩v邸tvn鱈ci nav邸t鱈vili a dok叩転eme zac鱈lit formou re-marketingu. Benefity Optovn辿 osloven鱈 n叩v邸tvn鱈k哲, kte鱈 Prahu ji転 nav邸t鱈vili Mo転nost nab鱈dnut鱈 m鱈st na z叩klad preferenc鱈 Z鱈sk叩n鱈 nov箪ch n叩v邸tvn鱈k哲