A commercial, data-driven senior marketing professional with over 17 years of experience in B2B and B2C strategy and execution (with a particular focus on digital marketing), data insights, customer experience, customer lifecycle management, sales alignment, product development and digital transformation programs.
I have extensive experience leading commercial marketing in complex organisations across multiple brands within startups to Fortune 100 companies.
My expertise is strengthened by global marketing accountability in Shell, alongside regional marketing lead positions in Asia-Pacific and the Americas in multiple roles.
Curious by nature, wanting to know the story behind the num...
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