Getting Coverage
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The document provides 8 rules for pitching a university or college to the media. The rules include tying media messages to the institution's strategic plan, knowing the target markets, using social media to directly communicate with audiences, being relevant and prepared for national exposure, meeting with media off-campus, thinking broadly about media coverage beyond traditional outlets, tracking results to measure the work, and celebrating successes.
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This document provides 7 new rules for pitching higher education stories to the media. The rules are: 1) customize pitches to stand out, 2) find better angles, 3) take advantage of new media outlets, 4) keep pitches short, 5) do legwork for journalists, 6) persist diplomatically, and 7) build relationships through useful information rather than complaining about lack of access. The document includes examples and tips for implementing each rule to improve media placements.PR 101 For Small Businesses
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The document outlines a public relations (PR) guide for small businesses, covering key topics such as the distinction between PR and advertising, strategies for creating newsworthy content, and how to effectively engage with media. It emphasizes the importance of understanding target audiences, utilizing various content forms, and preparing for media interactions, alongside practical tools and resources. The guide also stresses the necessity of patience in the PR process and the value of leveraging partnerships and awards for enhanced visibility.Public Relations, An Overview. By Molly McCarthy, Principal of Valley Public ...
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The document discusses the essence of public relations (PR) as a field that focuses on establishing and maintaining beneficial relationships between organizations and their diverse publics. It outlines various PR career paths, including media relations, crisis communications, and community relations, while providing guidance for students on essential skills and best practices to succeed in the industry. Additionally, it offers a case study on media relations with results showcasing effective PR strategies during a public event.Spring 2013 michael smart media relations
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1. The document provides tips for developing compelling story ideas or "story boosters" that can make otherwise boring stories more interesting for journalists and bloggers. It discusses boosters like focusing on the human element, tying stories to trends or current events, and exploiting pop culture.
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This is complete for June 17th. For the weekend of Summer Solstice
June 20th-22nd.
6/17/25: My now Grads, Youre doing well. I applaud your efforts to continue. We all are shifting to new paradigm realities. Its rough, theres good and bad days/weeks. However, Reiki with Yoga assistance, does work.
6/18/25: "For those planning the Training Program Do Welcome. Happy Summer 2k25. You are not ignored and much appreciated. Our updates are ongoing and weekly since Spring. I Hope you Enjoy the Practitioner Grad Level. There's more to come. We will also be wrapping up Level One. So I can work on Levels 2 topics. Please see documents for any news updates. Also visit our websites. Every decade I release a Campus eMap. I will work on that for summer 25. We have 2 old libraries online thats open. https://ldmchapels.weebly.com "
Our Monthly Class Roster is 7,141 for 6/21.
ALL students get privacy naturally. Thx Everyone.
As a Guest Student,
You are now upgraded to Grad Level.
See Uploads for Student Checkins & S9. Thx.
Happy Summer 25.
These are also timeless.
Thank you for attending our workshops.
If you are new, do welcome.
For visual/Video style learning see our practitioner student status.
This is listed under our new training program. Updates ongoing levels 1-3 this summer. We just started Session 1 for level 1.
These are optional programs. I also would like to redo our library ebooks about Hatha and Money Yoga. THe Money Yoga was very much energy healing without the Reiki Method. An updated ebook/course will be done this year. These Projects are for *all fans, followers, teams, and Readers. TY for being presenting.Aprendendo Arquitetura Framework Salesforce - Dia 02
Aprendendo Arquitetura Framework Salesforce - Dia 02Mauricio Alexandre Silva
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Aprendendo Arquitetura Framework Salesforce - Dia 02
Peer Teaching Observations During School Internship
Peer Teaching Observations During School InternshipAjayaMohanty7
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FOR B.ED,M.ED,M.A.EDUCATION AND ANY STUDENT OF TEACHER EDUCATIONK12 Tableau User Group virtual event June 18, 2025
K12 Tableau User Group virtual event June 18, 2025dogden2
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National K12 Tableau User Group: June 2025 meeting slidesAd
Getting Coverage
- 1. GETTING COVERAGE FOR YOUR INSTITUTION Charlie Melichar Colgate University
- 2. First, a little about my institution Private residential liberal arts college Founded in 1819 Student body of 2,800
- 3. Centrally located Read: 4 hours from everything Village of Hamilton (population of 2,800) 30 mins from Utica 60 mins from Syracuse, Binghamton 2 hours from Albany
- 4. The challenge Amplify Colgates academic excellence
- 5. 8 SIMPLE RULES for pitching your college or university
- 6. Rule 1: Tie your messages and stories to the institutions strategic plan
- 7. Strategery Tie your media plan to priorities Are there geographic targets for enrollment? Is scholarly profile an issue? Are you investing in certain programs? All of these can should tie back to the stories you choose to focus on
- 8. It all starts with the faculty A faculty/research focused agenda wont do you wrong Pegged to current issues Demonstrates relevance Hits the core of a college - knowledge
- 9. Tell me about yourself 100+ faculty meetings over a semester (or so) Uncovered new people and stories Created a fertile seedbed for the future
- 10. Rule 2: Know your market
- 11. But what about the Mid York? Lesson learned C the biggest target isnt necessarily the most important one Know what those you are trying to reach are reading
- 12. ?
- 13. Think local Grow your stories at home Grow your experts and sources at home Most of your coverage will be local or regional -- so build those relationships
- 14. Rule 3: Dont sweat the small stuff
- 15. Press releases are evil Think and rethink your press release strategy Do you really need them? In the age of microtargeting, how much resource should you be putting into releases?
- 16. How we paid for Vocus Annual budget for media relations - Cost of several media directories - Cost of staff time spent faxing - Cost of a few clipping services + Small investment (less than $5,000)
- 17. What we now get Dynamic contact directory Better ability to target pitches Tracking of efforts Mapping of results Most importantly archive of our work
- 18. Rule 4: Be relevant. Be ready.
- 19. Level the playing field Develop your experts for national exposure and have them ready Technology makes location less important Satellite, ISDN, streaming bring you to them Video of experts and stories RSS feeds to reporters and outlets
- 20. Rule 5: Hit the road.
- 21. Colgate Calling Bring your president and key administrators to the media, but only when they have something to say Go in prepared to tackle the tough issues of the day and bring some new ideas to the table
- 22. Rule 6: Think broadly about media and coverage
- 23. The web is your friend Social media consumption is rising People increasingly turn to the web for news You can communicate directly with your target audiences via the web
- 24. There are four? The Internet is now the primary news source for more than 50 million Americans. The Internet is now the number one daytime medium and the number two medium in the home for those between 18-50. Only one in four people between 18-34 can name the four major broadcast networks . 2.0 http://www.zogby.com/news/ReadNews.dbm?ID=1454 http://64.13.250.16/newsletter.php?newsId=83&newsType=pr http://www.media-online.ru/eng/index.php3?id=34942
- 25. News blog
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- 28. Rule 7: Show your work
- 29. Break out the abacus Find ways to measure your work If you dont, someone else will Clipbooks may have their place, but you can dig deeper Track year to year
- 30. Analytics
- 31. Rule 8: Share the love
- 32. Its okay to point Celebrate your successes Show the results of your media successes Not everybody reads everything Gives interviewees a sense of pride Others want to be a part of it
- 33. In the News
- 34. ?
- 35. 8 SIMPLE RULES for pitching your college or university