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Charlotte, North Carolina Area United States

Advertising / Marketing / PR

• Developed Museum’s social media plan (organization and department-specific) and policy. • Develop content, manage and monitor Museum’s digital communications to ensure current, consistent, reflective and responsive brand messaging; over several platforms including Facebook, Twitter, Instagram, YouTube and organization blog. • Track and measure digital engagement statistics, using Google Analytics, Facebook Insights and Twitter Analytics. • Listen, monitor and engage with current and potential customers online thereby responding to questions and comments. Such platforms include Yelp, TripAdvisor and Foursquare. • Determine online advertising potential. • Provide content ...