A business-first strategist with cross-functional media experience, Ali has quickly transformed Optimedia from a conflict-house to the fastest growing agency in Malaysia. He carries a solution-centric attitude and is obsessed with breaking barriers and simplifying the complex.
Specialties: Media planning and buying, brand building, communication strategy, building / managing relationships, negotiations, marketing ROI studies, branding and brand strategy, FMCG, Telecommunication
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