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Addict's Choice : Perfume Power

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Daisy Meral

This document discusses how many women become addicted to a signature fragrance and how studies have shown links between personality traits and fragrance preferences. Research by fragrance companies has found that women often return to personal fragrance preferences because smell is closely connected to other senses and emotions. Our choice of fragrance, like clothes and colors, allows us to convey and emphasize our moods while projecting the moods we desire.

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Each year, new fragrances are launched in a flurry of glamorous and expensive marketing hyperbole. Many women embrace these seductive new fragrances, but there are those who are addicted to one fragrance and make it their signature. SANDRA SYMONS reports. ( a journalist and lecturer in Sydney, Australia.) Do you have a favourite perfume, one that you always wear with sensual pleasure, one that seems to be a fragrant extension of yourself, one perfume that elicits approving comments from others? If so, join the ranks of Madonna, who always wears Youth Dew, Jerry Hall (Opium), Cathérine Deneuve (L'Heure Bleue), Princess Di (Diorissimo), Marilyn Monroe (who always wore Chanel No 5), Jackie O (Joy) and Audrey Hepburn (L'Interdit). Studies in the field of sensory physiology and emotional psychology suggest a close relationship between particular emotional profiles and fragrance preferences. They show that women who wear fragrance usually return to their personal fragrance preferences. In many cases, women with particular personality characteristics - such as being extroverted and sociable, or quiet and reserved, or even tempered, or volatile and unpredictable - can be matched to particular fragrance categories. The international fragrance compounding house, Haarman and Reimer, has done much research on the psychological impact of fragrance. Given that the sense of smell is the one that depends most upon a connection with other senses, it is not surprising that our choice of fragrance is very often determined by our psychological and emotional needs. Perfume, like the colours and clothes we wear, gives us a chance to identify and emphasise our moods and feelings as well as project something of the moods and feelings we desire. While each of us is a constantly evolving being who experiences different moods at different times in differing intensities, we maintain a constant inner emotional core which may be expressed in many creative ways.

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Addict's Choice : Perfume Power

  • 1. Each year, new fragrances are launched in a flurry of glamorous and expensive marketing hyperbole. Many women embrace these seductive new fragrances, but there are those who are addicted to one fragrance and make it their signature. SANDRA SYMONS reports. ( a journalist and lecturer in Sydney, Australia.) Do you have a favourite perfume, one that you always wear with sensual pleasure, one that seems to be a fragrant extension of yourself, one perfume that elicits approving comments from others? If so, join the ranks of Madonna, who always wears Youth Dew, Jerry Hall (Opium), Cathérine Deneuve (L'Heure Bleue), Princess Di (Diorissimo), Marilyn Monroe (who always wore Chanel No 5), Jackie O (Joy) and Audrey Hepburn (L'Interdit). Studies in the field of sensory physiology and emotional psychology suggest a close relationship between particular emotional profiles and fragrance preferences. They show that women who wear fragrance usually return to their personal fragrance preferences. In many cases, women with particular personality characteristics - such as being extroverted and sociable, or quiet and reserved, or even tempered, or volatile and unpredictable - can be matched to particular fragrance categories. The international fragrance compounding house, Haarman and Reimer, has done much research on the psychological impact of fragrance. Given that the sense of smell is the one that depends most upon a connection with other senses, it is not surprising that our choice of fragrance is very often determined by our psychological and emotional needs. Perfume, like the colours and clothes we wear, gives us a chance to identify and emphasise our moods and feelings as well as project something of the moods and feelings we desire. While each of us is a constantly evolving being who experiences different moods at different times in differing intensities, we maintain a constant inner emotional core which may be expressed in many creative ways.