I am a marketing and brand strategist with a passion for unlocking insight from data. I have a proven track record of architecting business aligned marketing strategy and then leading, collaborating and executing to make that strategy a reality. I specialize in helping organizations reach complex value chains, supporting rapid business evolution, building marketing alliances with customers and stakeholders, optimizing brand performance, and establishing data-centric decision making paradigms to empower marketing, sales and broader business teams to reach organizational goals.
I currently lead global brand strategy, insights, and content strategy for UL.
My Core Areas of Expertise:
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