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I have twenty five years of experience in high-tech primary and secondary market research. I have worked for several market research/marketing consulting firms and have had my own company since 1993. Clients include Fortune 500 companies such as Cisco and HP as well as start-ups. My current focus is helping starts-up with funding, including crowdfunding, and marketing strategies. I also write white papers, industry reports, case studies, and articles for the business and trade press.

Specialties: Qualitative high-tech market research and consulting, marketing strategy, funding for start-ups.
Due diligence,
Competitive analysis,
Product introduction,
Channel issues, partner evaluation,
Cu...

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Marcia Kaplan