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Personal Information
Organization / Workplace
Santa Fe, New Mexico Area United States
Occupation
Principal, Kaplan & Associates, Market Research, Marketing, and Consulting
Industry
Advertising / Marketing / PR
About
I have twenty five years of experience in high-tech primary and secondary market research. I have worked for several market research/marketing consulting firms and have had my own company since 1993. Clients include Fortune 500 companies such as Cisco and HP as well as start-ups. My current focus is helping starts-up with funding, including crowdfunding, and marketing strategies. I also write white papers, industry reports, case studies, and articles for the business and trade press. Specialties: Qualitative high-tech market research and consulting, marketing strategy, funding for start-ups. Due diligence, Competitive analysis, Product introduction, Channel issues, partner evaluation, Cu...
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