My key research interests lie in the field of Big Data analytics implications for service science, business model innovation and customer experience. My research uses an interdisciplinary approach of Big Data technology to address a range of real organizations problems to make better business decisions within complex service network. I am currently leading the Big Data and analytics for service research at the Cambridge Service Alliance, University of Cambridge.I am working in many research projects in collaboration with business industries such as BAE systems, Caterpillar, IBM, Pearson and Zoetis. I am also a co-investigator in EPSRC research networks such as Consumer Goods, Big Data, an...
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data analyticsbig datadata driven business modellinguistic approachsurvey datacustomer feedbackcustomer experiencefeedbacktext analyticstechnologybusiness modelstart-up business modelinnovationdigital service
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