Graduated in Economic Pedagogics, Univ of Mannheim(Germany) in 1987.
Living in Portugal since 1987
5 years as teacher at German-Portug. Chamber for Commerce + Industry
External Services/PR for Tour Operator OLIMAR
Marketing Manager of Ceramics Manufacturer
Since 1998 lecturer at IPLeiria
Doing Ph D about Higher Education Marketing + Tourism Education in Europe
Specialties: Relationship Marketing; Alumni Research;HiEd Marketing; Loyalty Management; Branding; Tourism Education