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Panama Panama

PlayStation Regional Country Head

Advertising / Marketing / PR

Territories: Panama, Costa Rica, Ecuador, Guatemala, El Salvador, Honduras, Nicaragua, Venezuela -In charge of the introduction and development of PlayStation Brand across Central American countries, Venezuela & Ecuador, setting the operation standard, and establish gaming business model across this territories. Changing total market established rules during the last 10 years. -To develop and set Branding & Marketing strategies, Price structures, Distribution models. -To set and develop a regional team in order to develop the market, supply and create demand -To establish relationships with main 3rd Parties SFW distributors