Territories: Panama, Costa Rica, Ecuador, Guatemala, El Salvador, Honduras, Nicaragua, Venezuela
-In charge of the introduction and development of PlayStation Brand across Central American countries, Venezuela & Ecuador, setting the operation standard, and establish gaming business model across this territories. Changing total market established rules during the last 10 years.
-To develop and set Branding & Marketing strategies, Price structures, Distribution models.
-To set and develop a regional team in order to develop the market, supply and create demand
-To establish relationships with main 3rd Parties SFW distributors
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