For more than 19 years my energy has been focused on developing innovative, integrated brand and social experiences in all media including emerging technologies, Interactive, branded entertainment, original content, general advertising and direct relationship marketing.
I believe in the power of storytelling to connect brands to consumers and to connect consumers to each other.
My stories and ideas have:
- Touched over 1 million viewers on YouTube for Heineken
- Delivered over 7 million minutes of user engagement for GE
- Built a database of over 250K teens for Doritos
- Delivered over $1Billion in deposits for HSBC Direct (9 months ahead of schedule)
- Acquired over 23 millio...
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