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Toronto, Canada Area Canada

Omni-Channel Experience, Customer Experience Strategist, Customer Advocate

For over a decade, I have been a digital leader delivering customer centric online products. Using a user centred design approach, my teams have driven experiences that are simple, intuitive, engaging, and met user needs . Being part of regulated industry, a large part of my role has been ensuring that core business needs and concerns are addressed while continuously being a customer advocate – delivering products that hit the user experience sweet spot between business need and customer need. I am tenacious in evolving the customer experience. Currently, I am working on the digital transformation of a traditional business to a digital business – through a digital strategy that involves